Let Swedish design put you at ease on your next adventure with Fjällräven, maker of functional, durable, and timeless outdoor gear. The brand is now available at Shopee and on March 7, items are available at 10% off.
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is a premium outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, it focuses on simplicity and practicality, and we have the utmost respect for the environment.
But what most people don’t know is that the Kånken, its most popular product, has been around, virtually unchanged, since the late ’70s, first designed as an improvement on the standard shoulder bag for Swedish schoolchildren.
Today, the Kånken is just one of the hundreds of products Fjällräven makes, but its design story—as a simple and smart solution to a real problem—is at the root of everything the brand does.