Art & Design

Adidas Originals and LEGO launch a new Superstar sneaker and a buildable LEGO edition

LEGO x Adidas? Yes, please! 👟🌟

Building on their ongoing collaborative partnership, adidas Originals and
the LEGO Group have reunited once again; this time to present a bold new take on the classic Superstar silhouette. Launching alongside the playful adidas Originals LEGO® Superstar sneaker is a buildable Superstar LEGO brick model which will add a surprising new addition to your awe-inspiring sneaker collection.

Wearable LEGO! LEGO® adidas Originals Superstar 10282

Playfully reimagining the iconic silhouette, the LEGO Superstar sneaker in adult sizing features a classic white and black leather construction that is elevated with custom three stripes, shell toe, and heel tab, which have been carefully crafted to perfectly emulate the LEGO brick pattern. The striking look is then rounded out with gold foil accents.

LEGO also recreates the iconic sneaker from LEGO elements to make a collectible display piece that’s sure to spark conversation.

Just like the real thing, this LEGO version includes the iconic adidas Originals Superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. Right shoe or left shoe? You decide! Or get both to create a pair! This set includes 17 extra LEGO elements so you can choose to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.

The model measures over 12 cm high, 27 cm long and 9 cm wide and with a display stand and plaque, this model will be appreciated by anyone who loves adidas and streetwear collectibles, as well as LEGO fans.

To celebrate the creativity and spirit of reinvention that’s inherent to the LEGO adidas Originals Superstar model, the LEGO Group asked six inspiring and diverse creatives to customize their own version of the brick-built sneaker, and now invites all fans to do the same, uploading their personal expressions on social media using the hashtag #RebuiltByOriginals. Visit http://www.lego.com/adidas-
originals-superstar for a sneak peek on how sneakerheads Aida Kiraya (@afrokickz), Tom Yoo (@tommyoo23), Hanna Helsøe (@helsoe), Leta Sobierajski (@sobierajski), Nicolai Sclater (@ornamentalconifer) and Coffee Boy (@178kz_boy) have played up the originality of their model.

“As a kid of the ’80s and growing up in the ’90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair”, said Florian Müller, Senior Designer, LEGO Group. “So, when the collaboration with adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also
look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky. Thanks to the Superstar team at adidas Originals, it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own
unique and wonderful ways.”

* * *

The LEGO® adidas Originals Superstar 10282 model launches on July 1 and will be exclusively available at LEGO Certified Stores and the official online store at bankeebricks.ph priced at PHP5,999.75. By September 1 , it will be available in other stores such as LEGO’s flagship stores on Lazada, Shopee, Dotcom, and Zalora.

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