Please don’t call it “F-beauty” — it deserves to be spelled out: Filipino beauty is having a moment that we wish would be as long-lasting as Issy & Co.’s Active Skin Tint (more on that later). Asian skincare and makeup brands have been getting a lot of attention in the U.S. There’s K-Beauty to thank for breaking into that glass-skin ceiling, and paving the way for more brands to follow suit. But whether the interest is driven by curiosity or the lure of the new, it’s here to stay, thanks to the high-quality products that Filipino brands are coming out with. These brands definitely got to where they are on their own merits. Here are some tried-and-tested Filipino skincare and beauty brands worth checking out.
First, you’re lured by the trendy Instagram page and cute packaging. Then you buy something, and it’s game over. When their bestselling lipstick Fluffmatte was launched, their stores had queues like new Jordans were dropping. Same thing happened when their nail polish, Play Paint, debuted online. A powerful combo of marketing genius and product ingenuity, Sunnies Face is definitely the gateway Filipino beauty brand that will make you want more.
If a collaboration with Disney means you’ve made it, then Happy Skin has made it several times over. Try any of their products once, though, and you’d be convinced there’s more to the brand than cute collabs. Their latest product, the Rescue Me Sun Gel, is a formula that embraces everything we love about Asian skin care — lightweight, breathable, and skin protecting no-makeup makeup. It’s one Filipino brand that definitely needs to be on your beauty counter.
Issy & Co.
Issy & Co. Cosmetics is a new player in the Philippine beauty industry, but is already making waves with their amazing product line and inclusive color range. Their latest release, the Active Skin Tint, reflects the depth of knowledge that goes behind the brand, and how well it actually understands what we want in skin care and makeup. The fusion results in products that are a delight to use. You’ll just want to stock up over and over again.
If you want clean, vegan and cruelty-free skin care, you’ll love Ellana Minerals. Every product feels like a comforting lightweight blanket on the skin. An all-Ellana skin care routine will give you that sense of calm that you need. If you’re new to the brand, try their range of serums, which include the Calm Skin Balancing Serum, Glass-C Skin Brightening Serum, Even Skin Pore-Refining Serum, Clear Skin Clarifying Serum, and the highly-rated Cream Skin Hydrating Serum.
Pili Ani’s claim to fame is they produce the only Philippine-made wellness products that contain a special blend of pili and elemi oils. Both oils are very effective therapeutic agents that rejuvenate skin, improve texture, and diminish pigmentation, puffiness, and dryness. Their gateway product? A must-have essential oils set that will have you hooked.
Human Nature is one of the original, cruelty-free and all-natural Filipino beauty and personal care brands in the Philippines. Apart from being affordable, their products are safe to use for all skin types, even baby skin. Our favorites include the 100% Natural Sunflower Beauty Oil, the Marine Caviar HydroMiracle Essence, and their Natural Mouthwash.