Fashion & Beauty Lifestyle

Park Seo Jun is the new face of BYS Philippines

To commemorate its 8th year in the country, BYS Philippines is introducing its newest endorser and it’s none other than one of our favorite K-Drama leading men, Park Seo Jun. 

For several years, the endorsement of beauty products has been the domain of some of the most beautiful women in the world; but for the first time in the Philippines, one of the biggest Korean actors is putting his name to a well-loved cosmetics brand.

“BYS has always prided itself on being a relevant brand. Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-Drama stars to be the cheerleader of the brand and encourage women to Be the Extra in the Ordinary,” reveals Angie Goyena of BYS Philippines.

This is the latest in a string of achievements that the Korean actor has been racking up since his hit psychological drama, “Kill Me, Heal Me.” With a well-founded Instagram following, a YouTube Gold Play button — for surpassing one million subscribers, the first Korean actor to do so — and a stellar acting career under his belt, Park Seo Jun has shown beyond doubt his charisma and versatility as an actor.

Park Seo Jun

A strong adherent of excellence, Park Seo Jun believes in kicking it up a notch whatever he endeavors in and going over and beyond the run-of-the-mill daily habits — as seen on his different platforms and even in choosing the legendary roles that he’s played. In an interview with Esquire Korea on why he accepted the role of Park Sae-ro-yi in Itaewon Class, PSJ reveals, “I thought about how his character would affect society.” Unquestionably, he is proud of what he does and allows others to see that, as well.

Behind the camera and outside the lenses, Park Seo Jun is known for his compassion and gentlemanly demeanor. Though he has a ton on his plate, he recognizes the importance of focusing on the people around him, whether it’s by showing sincere support for his co-stars or helping in disaster relief efforts.

These are the same values BYS Philippines has embraced through the years — professional, on-trend, accessible, and customer-oriented. The beauty brand has remained steadfast in creating innovative products and collaborations, which its growing consumer base considers as great tools for self-expression. And in its commitment to stay relevant and purposeful, BYS Philippines has formed this partnership with Park Seo Jun with some exciting things lined up in the next few months, guaranteed to be so extra.

“I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary,” PSJ shares. “Extraordinary starts with you and I’m here to cheer you on,” he adds. After all, the difference between ordinary and extraordinary is that little “extra.”

BYS is available at Watsons, The SM Store, and online on Amorfia and Lazada.

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