Fashion & Beauty Lifestyle

Latest Hogan campaign features Wu Lei

Hogan presents its fall-winter 2020 campaign starring the brand’s global ambassador Leo Wu Lei. The campaign depicts both the luxury, trendy style of Hogan and Wu Lei’s smart, jaunty image. Wu Lei translates HOGAN’s new collection into fresh expressions with his unique, chic interpretation, and shares the HOGAN x Wu Lei style.

Combining ultimate craftsmanship with a tough sense of modern technology, luxury and trend, Hogan fall-winter 2020 sneakers carry a futuristic urban touch that is superbly comfortable and decisively carefree.

Fine Details: Understatedly Trendy

Picture this: you are taking a walk among the skyscrapers in a pair of Hogan Interaction sneakers that is sporty, but smart perfectly meets your criteria for a dapper city guy. Unisex metallic tones against slate black adds a sense of layers; the collaged and 3D sole design with fine details displays application of contemporary techniques. Light and breathable materials are remodeled into a fluid silhouette, elegant but understatedly trendy. It is these shoes that will take you to the pinnacle of an ultra-modern megapolis.

Centre of the City: Simple but to the Point

The utmost sense of modernity is defined by the visual impact of black and white. The men’s Interaction sneakers in black and white bring extra warmth and attitude to the collection. Embodying street inspiration, the Interactive Cube (iCube) sneakers are fitting for the city life. The avant-garde Hogan style is expressed through its classic dual-surface leather; light and comfortable design further ensures its versatility for both formalwear and casual look — a simple but powerful solution in the urban setup.

Black and White: Fashionably Retro

Tired of the bland winter? A pair of retro H383 sneakers takes you on a boundless urban drive. The H logo on the side and the tri-colour contrast outsole are characterized by their extraordinary look. A minimal but timeless style realized in fine and select materials, these versatile sneakers ensure extra comfort and flexibility!

Discover the intricate chemistry between technology and modern life, and embark on a futuristic trip with Wu Lei this season in luxurious and trendy Hogan.

In the Philippines, Hogan is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza. Visit, follow @ssilifeph on Instagram or download the My SSI Life App in Google Play or the Apple Store for more information.

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