The all-reality, on-demand subscription video-on-demand (SVOD) service from NBCUniversal International has launched in the Philippines. The service is available direct-to-consumer on a full array of devices: mobile, tablet and web via hayu.com; Hayu has simultaneously expanded to Singapore and Hong Kong.
Targeting the broad base of viewers who are fans of the reality genre, Hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debuts on the service the same day as they premiere in the US.
Beyond being the single source for top reality content — including Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms, andVanderpump Rules* — the personalised service offers users the ability to download their favourite reality shows to view on the go, without access to the internet. This means subscribers can watch episodes of their favourite shows anywhere from their daily commutes to the gym or the beach. Search functionality and targeted content recommendations mean users can discover endless hours of content to binge on with quick access to their favourite shows and categories.
hayu has distinguished itself as a must-have, all-reality service and the monthly, no contract fee providing access to the full breadth and depth of content is affordably priced at just 149PHP per month. All Hayu customers will also receive a full one-month free trial as soon as they sign up.**
Hayu launched in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent territory expansion includes Canada in September 2018 followed by the Benelux in December 2018.
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