Fashion & Beauty Lifestyle

Swarovski wins the holidays with all-star campaign

With its Holiday campaign and cast, Swarovski reflects his will to empower and beautify modern women throughout the world. Brand ambassador Karlie Kloss shines as a brilliant party host welcoming various guests such as Naomi Campbell, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby Rose, Maye Musk, Maggie Jiang, Daya, Boy George, Andres Velencoso, Bryanboy, Anthony Mackie, Nolan Funk, Eric Rutherford, Nathan Owens, and Akin Akman.

Leading figure of the campaign, Kloss comments: “The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign. To that end, it was incredible to shoot with so many talented people who are also so close to my heart. It was an amazing experience shared with Jourdan Dunn, Fei Fei Sun, Ruby Rose, and of course, Naomi Campbell, who is both a mentor and friend. I’m truly grateful to have been a part of this.”

About the message of the campaign, Jourdan Dunn elaborates “It is very important to me as a black woman to support a campaign that embraces diversity. It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the holidays!,” which Fei Fe Sun further builds on: “Diversity is so important to me, and is something I support 100%. Being the first Chinese model on the cover of American Vogue was such an honor for me – my family was so proud!”

Created by New York creative agency Laird + Partners, this season’s Swarovski campaign continues to evolve #GiveBrilliant in the coolest possible way. Directed and photographed by Barnaby Roper, it dials up glamour, fashion sense, and sophistication encouraging anyone to shine in their very own way.

In the Philippines, Swarovski is available in Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang Town Center, and Rustan’s Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Newport Mall, Robinson’s Magnolia and Estancia Mall. Follow @ssilifeph and @rustansph on Instagram for more information.


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