Watch how an Air Max is made at the Nike HQ

In 1977, an inventor named Frank Rudy presented a crazy idea to Phil Knight: placing air bags inside shoes. Phil went for a test run, and Nike never looked back. Over the last 30 years, no technology has become more synonymous with Nike than Air. From the Tailwind to the new Nike Air VaporMax, it’s a pioneering idea that transformed the industry — and established Nike as a leading innovation company.

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A short walk from Nike’s World Headquarters, in Beaverton, Oregon sits one of two facilities that has invented, re-invented and perfected Air. The Nike Air Manufacturing Innovation building, and its counterpart in St. Charles, Missouri have created a combined 3.5bn Nike Air units. It takes a workforce of 1,300 highly skilled people, running around the clock, to make it happen. Each of them plays a critical role in fine-tuning Air technology to deliver precision performance, at a microscopic level.

For the first time ever, we’re sharing with the world how we breathe life into Nike Air. Take a look at this video “Fresh Air from Oregon” by clicking this link and get an inside look into Nike’s Air Manufacturing Innovation facility.

Watch the video here: