Fashion & Beauty Lifestyle

For Keeps comes clean about being a #RadicallyHonest beauty brand

“Clean beauty” is a term most skincare and cosmetic brands loosely claim to advocate, but is yet to be universally defined. For some, seeing “organic,” “green,” or “non-toxic” on the back of the label is enough to be seen as clean. But for a brand that is backed with over 20 years of experience and expertise in body care products, clean beauty it’s much more than that. 

FOR KEEPS was brought together by our shared goal to create a radically honest brand of body care products made with ingredients that are gentle on the skin and friendly to the planet. And we bring that honesty and transparency from top to bottom, from the source to the receiver as we make an effort to integrate kindness to self, to others, and to the planet in our business practices,” says Pia Sy, President and Founder.

This promising Filipino clean beauty brand defines clean beauty as “the creation of products that do the job while prioritizing the health of the people and the planet.” With a conscious effort to leave only a positive impact in every encounter, each FOR KEEPS product is biodegradable and does not, in any way, harm the soil, the seas, and our atmosphere. Simply put, they are intentionally made to come from the earth and return to the earth without compromise.

“Many have prioritized telling people what they want to hear rather than actually giving people what they need, but we believe that buyers are discerning. They read labels, question everything, do research, and verify. For us to be able to confidently identify as a ‘clean’ brand means we accept accountability for these claims. And that pushes us further to live our mission to be honest to the core — from the products we offer to the way we live our lives day to day,” says Isa Cruz, Partner and Marketing Director

The brand’s two launch collections, Cleanse and Protect and Arise and Unwind, are deliberately made to be your new everyday essentials.  All products are formulated with cold pressed VCO and extra virgin olive oils to provide a gentle but effective cleansing and bathing experience, and made affordable under P700.

The Cleanse and Protect collection comes with a cleansing bar soap, a hand and body wash, and a hand liquid soap that are made with a mix of tea tree, peppermint, and lemongrass essential oils, and a hand sanitizer that is formulated with a refreshing combination of 70% ethyl alcohol and tea tree, peppermint, eucalyptus, and lemon essential oils.

The Arise and Unwind collection consists of two cleansing bar soap and hand and body wash product lines — one with a blend of citrusy essentials oils and the other, with lavender essential oil — but all the same made with responsibly-sourced, all-natural, biodegradable, cruelty-free, and environmentally-friendly ingredients. 

“We are intent on formulating products with ingredients that are carefully chosen to ensure that these do not contribute to any  danger on our health and the planet. As we do this, we also exert effort in making our formulations affordable for more people because through For Keeps, we hope to make the conscientiousness behind clean beauty, the new normal,” says Ana Niguidula, Partner and Formulator.

FOR KEEPS products are available exclusively at  www.forkeepsdaily.com. Follow @forkeepsdaily on Instagram to stay updated!

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