Fashion & Beauty Lifestyle

BYS Philippines takes the lead in creating skin care line for BYS global

BYS Philippines has made huge strides in research and development as it ventures into one of the biggest and most exciting spaces in the beauty landscape: skin care. The Philippine team has taken the lead in innovating a complete skin care line for the global brand. And such initiative is truly a milestone in the Philippine skin care category as the line will not only be launched locally, but will also be distributed globally.

“We are forging exciting new ground like never before. The iFace team has always had big dreams. And this time, our dream of making the Philippines lead when it comes to skin care innovations on the world stage has become a reality,” shares Angie Goyena, General Manager of IFace, the distributor of BYS Cosmetics in the country.

BYS Philippines has set out to create a powerhouse skin care line that would do it all: cleanse, treat, moisturize, and protect your skin. The line has 10 products with each being carefully formulated with targeting ingredients and rich textures.

Skin by BYS contains Botaniceutical Plus – 10, which are 10 powerful, natural ingredients that target most skin concerns: deep cleansing, dryness, irritation, dull and uneven skin tone, improving elasticity, and fighting free radicals linked to aging.

The line includes the following:

The Extra Gentle Micellar Water, P799, is a no-rinse cleansing water that removes makeup and impurities.

The Extra Gentle Milk Jelly Cleanser, P499, is a non-irritating formula suitable for all skin types and when used daily, yields a smoother and brighter complexion. 

The Extra Hydrating Balancing Toner, P699, is a hydrating toner formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines while keeping moisture locked in. 

The Extra Glow Brightening Serum, P899, is a lightweight serum rich in vitamin C and natural skin boosters including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.

The Extra Firming Youth Serum, P899, a plant-derived serum, helps reduce the appearance of wrinkles and fine lines, making skin feel firmer and more youthful. 

The Extra Glow Face Cream, P599, is a total brightening cream that leaves skin glowing.

The Extra Brightening Eye Cream, P399, visibly brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.

The Extra Effortless Pore Perfecting Sunblock, P799, is a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties. It has Green Tea Leaf Extract, which effectively protects the skin against

UV damage, consequently preventing photoaging and weakening of collagen and elastin fibers.

The Extra Glow Sheet Mask and the Extra Firming Sheet Mask, both P89, help you achieve a healthy-looking glow and a more refined skin texture, respectively.

Each product in the range is ethically crafted (vegan and cruelty-free), is hypoallergenic, and contains absolutely none of the harmful chemicals (petroleum, artificial colors, propylene glycol, MEA, DEA, TEA, phthalates, triclosan, parabens, and sulphates).

Love yourself harder

BYS Cosmetics has always been about expressing yourself, letting you create with makeup, and letting you be whoever you want to be. It celebrates your creativity. Skin by BYS is its partner. It celebrates the canvas—your skin—that allows you to create and express yourself.

As a product born during one of the biggest crises that brought about a number of mental health issues, Skin by BYS is a gentle reminder of taking care of ourselves—loving ourselves harder.

Loving yourself harder means tighter self-hugs. Perhaps, more me-time. It could be tough love—but in a good way. It is about allowing yourself to say no. Or allowing yourself to say yes. Loving yourself harder means keeping it real to who matters the most—you.

“We didn’t stop at ‘Love yourself.’ It is much harder to love ourselves without the filters, without the makeup, without the armor. It’s harder to love ourselves without the skin-perfecting makeup or the eyeliner flick. But it is exactly when we are most vulnerable, most raw, and most unfiltered that we need to love ourselves a little more fiercely, a little harder,” explains Angie.

Skin by BYS is exclusively available at Watsons, The SM Store, and online on Watsons and ShopSM.

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