Fashion & Beauty Lifestyle

Meet Swarovski’s new creative director, Giovanna Battaglia Engelbert

Swarovski has engaged Giovanna Battaglia Engelbert as its first ever company-wide creative director. Going forward, she will oversee the full creative direction of the company and reimagine the product portfolio across all divisions. First products designed by Giovanna Battaglia Engelbert will be showcased in the Spring/Summer 2021 collection.

Giovanna Battaglia Engelbert is an Italian creative director, international editor (Italian Vogue, W) and fashion consultant with over 20 years of experience. Born and raised in Milan, Giovanna has worked with global luxury brands on their ongoing creative and sustainable transformation of products, imagery, retail, organizations and marketing campaigns. 

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“For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry. I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future,” says Giovanna Battaglia Engelbert.

Swarovski is currently realigning its business along a new vision and growth strategy. “Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company. With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story,” says Robert Buchbauer, CEO Swarovski.

In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Ayala Cebu.  Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Glorietta, Newport Mall, Robinson’s Magnolia, TriNoma Mall, The Podium Mall, Power Plant Mall, and SM Mall of Asia. Follow @ssilifeph and @rustansph on Instagram for more information.

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