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Bobbi Brown designs hotel in New Jersey

What’s next for Bobbi Brown after leaving Bobbi Brown (now owned by Estee Lauder)? The hospitality industry! The makeup mogul and pioneer of no-makeup-makeup is now the creative director of The George, a 32-room boutique hotel in Montclair, New Jersey. Together with husband Steven Plofker, renovated the historic, 116-year-old property and partnered with Brown’s favorite brands, including Audio Pro, Casper, Emma Bridgewater, Dopper, Dyson, EO, Flaneur, Hello!, Nespresso, One Kings Lane and SMEG. No news yet on what the amenities kit looks like, but we’re hoping for lots of Bobbi Brown Extra. (Photo from

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