Lifestyle Tech

Liza Soberano is the new face of Fujifilm

While she’s known as one of the most stunning faces in the country today, little is known about Liza Soberano’s passion for being behind the camera. Fujifilm, the world’s largest photographic and imaging company, recently revealed Liza’s penchant for photography when she was announced as the brand’s newest ambassador.

“I’ve always liked taking photos of beautiful unforgettable moments, places and other people,” Liza shared. “I’m very interested in taking photos other than of myself and I actually want to venture into photography in the future. I’m so lucky to be Fujifilm’s IT girl as I’ve been using a Fujifilm camera ever since.”

As stylish as it is functional, the Fujifilm X-A3 camera is perfect for taking the best selfies with its 180-degree tiltable LCD monitor. Exuding vintage chic with its retro design, it has a new touch screen operation and a newly developed 24.2 megapixel APS-C sensor to ensure you take photos of the most excellent quality.

Fujifilm X-A3 in Brown

Bad lighting will be a thing of the past with the Fujifilm X-A3 camera as its built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. This means the flash will automatically reduce highlight clipping to produce images exactly as how you see them.

There’s no need for a cable and computer to upload your photos as the Fujifilm A-X3 is equipped with built-in Wi-Fi capability to connect to instax SHARE for on-the-spot printing, to your smartphone or tablet for photo transfers and remote-shooting.

When asked about why Liza was chosen as the new Fujifilm ambassador, Ryo Nagaoka, director of Fujifilm Philippines said, “Liza Soberano is the perfect example of the elegant, beautiful and stylish woman of today’s generation. Not afraid of being herself and showing creativity, the X-A3 woman is smart as she will always go for form and function in choosing her gadgets without ever putting a compromise in style.”

Liza also represents the fun life with Fujifilm’s Instax family. Instax’s first hybrid camera, SQ10, lets you capture those ‘once in a lifetime’ memories and moments beautifully, in a stylish square format. And because it’s a hybrid, you get the best of both worlds – the control and composition of a digital camera, with the enjoyment and tangible fun of a real photo print.

Fujifilm’s first hybrid camera, the SQ10

Tricky Instax lighting won’t be so challenging anymore with Instax Mini 9. The Instax Mini 9 automatically determines the best brightness for taking a picture, and informs you of the suitable setting by lighting the corresponding lamp. Turn the brightness adjustment dial to the position (mark) of the lit lamp.

Fujifilm Instax Mini 9

The new Fujifilm X-A3 (Php 34,990) camera is part of Fujifilm’s Mirrorless Digital Camera X-series (Colors available: brown, silver and pink). The new Instax SQ10 is priced at Php 14,999. The new Instax Mini 9 is Php 3,999. All Fujifilm and Instax products are sold at authorized dealers nationwide.

 

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