Did you know that clothes are the second largest source of pollution next to oil? It is said that 85% of the world’s textiles end up in landfills. Apart from the toxic production processes involved in making fast fashion clothes and accessories, these low-quality products easily go out of style and people are constantly urged to throw them out only to be replaced by new ones — resulting in a vicious cycle of wastage and environmental damage.
Prana – which is Sanskrit for breath, life, and vitality of the spirit – was conceptualized by husband and wife, Beaver and Pam Theodosakis, in 1992 as a company that produces premium and sustainable athleisure-casual wear. All products by Prana are made using fewer toxins and chemicals. Wherever and whenever possible, Prana avoids processes that cause harm to the community and the environment. In effect, Prana is fair trade certified – using only natural fibers, hemp, organic cotton, and recycled materials.
Prana also carries an innovative range of accessories and active lifestyle products such as the Henna E.C.O. Yoga Mat. Toxic-free, UV resistant, and lightweight, this mat is a crowd favourite for its superior cushioning, excellent grip, and closed cell construction that prevents germs from being absorbed into the mat.
Prana is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant and is available at Aura Athletica and select GRIND and R.O.X. stores. For more information, visit http://www.prana.com or check out the following social media handle and hashtags: prAnaPH (Facebook) @prana.ph (IG), #pranaph.