Meet Presley Gerber and his good, good genes

Good genes and good values come together in up-and-coming model, Presley Gerber. He’s the son of, oh, only the most popular supermodel in the world, Cindy Crawford. He debuts an international career in Asia as he stars in G2000’s Work For Values campaign, which targets the so-called “Gen 2,” or those who work for more than money, security or status — they work for values.

Gerber, who has “Be grateful” tattooed on his arm, says, “I am truly grateful about what we have. Living gratefully is a way to respect your life.” Here’s a look at his campaign for G2000.