Filipinos are no strangers to shining on the global stage. We are natural innovators and creators. Because of this, we have earned our stellar reputations for being problem-solvers in this ever-changing social and environmental landscape. Because reaching a worldwide audience with a groundbreaking idea can still be a challenge, Lexus Design Award paves the path towards making your world-changing dream into a reality.
What is the Lexus Design Award? It is an international design competition targeting the next generation of innovators around the world. The Lexus Design Award is aimed to provide an opportunity for innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting creators. This prestigious international design competition was launched in 2013 and now in its 10th year, continues to evolve as a platform for design innovation that leads to a better tomorrow.
Entrants must demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate and Captivate. Their design should anticipate global challenges facing future society and imagine engaging and innovative ways to contribute to a sustainable and happy future for all. Lexus is looking for captivating designs that intersect with thoughtful solutions and can truly make a brighter future for people and societies in diverse circumstances.
Notable past winners of the Lexus Design award are “Ooho!”, an edible capsule-
shaped packaging made from seaweed as an alternative to the plastic bottle;
“Algorithmic Lace,” a 3D printing technology that works in conjunction with handmade elements to create, among other groundbreaking things, a bra for breast cancer survivors; and “Portable Solar Distiller,” which makes clean drinking water from polluted water or sea water, using sunlight.
An elite judging committee will review the entries, choosing six finalists to be
announced in early 2022. These finalists will have the opportunity to liaise with four internationally renowned creators, who will provide them with a once-in-a-lifetime learning and mentoring experience. Personal guidance from these mentors of varied backgrounds and specialties will help the finalists to build prototypes that bring out the potential of their ideas.
The finalists’ prototype development will be funded by Lexus with a budget of £20,000 (roughly P1.4 million) per finalist. In mid-2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner. Lexus will announce the names of the Lexus Design Award 2022 judging committee members and mentors later this year.
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The Lexus Design Award 2022 competition is now open for entries, which can be submitted online at LexusDesignAward.com from now until Oct. 10, 2021.
To learn more, visit the Lexus website at lexus.com.ph or visit our social media pages on Facebook and Instagram @lexusmanila. To arrange a consultation with your personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW.
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