Here comes a brand that reimagines South Sea pearls and designs chic and understated pieces that transcend the concept of “your grandmother’s pearls.” ARAO is a fine jewellery brand dedicated to creating modern classics. Its designs are envisioned to highlight the natural beauty of the Golden South Sea Pearl. They also draw from various aspects of contemporary lifestyles—travel, wellness, art, beauty, design.
Informed by everyday experiences, fine jewellery by ARAO are versatile, effortlessly chic and nonchalantly luxe. They grow, evolve and become one with the wearer through various stages of a life. ARAO pieces are definitely not your grandmother’s pearls, but they could just as well be future heirloom classics.
Founded by marketing ingénue, Mirabel Rosar, ARAO highlights the superb quality, impeccable beauty and unrivaled elegance of Golden South Sea Pearls. The distinct luster, hues and imperfectly perfect shapes of pearls from the Philippines, became take off points for Mirabel’s collections of modern classics.
The ARAO Paradox
“I love the outdoors. I surf with my husband and I also hike. Love for water and earth explains way my commitment towards sustainability runs deep. From mainstream food to fine jewellery, corporate to parenthood, I understand the role of jewellery in the contemporary context,” Mirabel shares.
This led to ARAO’s spring/summer 2021 collection, which embraces the human experience of Paradox. Paradox brings together polar opposites. It forges two worlds — ocean and earth — to create a collection of modern classics. Natural and organically harvested South Sea pearls from the ocean meet symmetric and polished precious metals gems from the earth.
Pearls, People, Planet
Sustainability is at the core of ARAO. The brand creates enduring jewellery that shines light on wearer, planet and people in communities. Pearls are ethically sourced from a sustainable pearl farm in Palawan, Philippines. They are committed to a no-waste mantra, working only with organic materials. Packaging has likewise been modified to reduce excessive waste. Boxes are made using only upcycled or recyclable materials and sent out with minimal to zero tissues or plastics.
The ARAO team also commits a portion of their sales to supporting The Philippines Foundation (TPF). This non-profit organization endeavors to educate mothers and children on ways to leave positive impact on planet. TPF also devotes much of its efforts to the restoration of coral reefs and mangroves. Since launching in 2020, ARAO has been steadfast in supporting this cause.
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ARAO is a Hong Kong based fine jewellery brand and is available online via www.thearaolife.com. For more information, email at firstname.lastname@example.org or contact +852 95411311.
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