Fashion & Beauty Lifestyle

Uniqlo to launch Mame Kurogouchi collection

MANILA, Philippines — Global apparel retailer UNIQLO launches a collaboration collection with fashion designer Maiko Kurogouchi on Friday, July 2, 2021.

Uniqlo and Mame Kurogouchi focuses on innerwear in signature curvaceous styling that employ such UNIQLO advances as AIRism and 3D Knit. This comfortable new LifeWear will add carefree flair to everyday living for women everywhere. 

Maiko Kurogouchi had this to say about the new collection: “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. Innerwear is an everyday essential; it’s the first thing we put on after waking up and it needs to feel comfortable on the skin. This collection will contribute to healthy and happy lifestyles.”

Eliminating the boundaries between innerwear and clothing.

Maiko Kurogouchi is the designer of Mame Kurogouchi, a womenswear brand gaining worldwide recognition for exquisite collections featuring artistry and ingeniously constructed details. Finding inspiration in the small, everyday moments of life, Kurogouchi designs clothes that enhance the natural curves of a woman’s body, adding elegance and freedom of movement and expression to the modern woman’s wardrobe. 

Designer Maiko Kurogouchi

The simple, carefully considered cuts of this collection accentuate feminine beauty. The lineup includes AIRism and mesh bras and panties as well as bratops. All items feature such delicate and luxurious details as thin straps and golden adjusters. The black, white, beige, and brown color palette covers the skin tones of women everywhere. Pieces are intentionally visible under apparel, eliminating the boundaries between innerwear and clothing

Featuring sophisticated new designs

In keeping with the LifeWear commitment to comfort, the collection includes apparel that works equally well at home and on outings. Like the innerwear, the clothing that Ms. Kurogouchi designed is simultaneously simple and sophisticated, from tops to skirts, pants, and dresses. All garments keep women comfortable and looking fabulous whether relaxing around the house or getting around town.

Uniqlo x Mame Mame Kurogouchi will be available in stores starting July 2.

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