French brand Lacoste marks its 85th anniversary with a new brand film titled, Crocodile Inside.
Like in the two previous Lacoste productions, the film features a couple. However, this time the love story is less idealized and romanticized. On the contrary, the film takes its departure in a fight and we see a couple on the verge of tearing itself apart. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give yup on one another, staying loyal to their love and their values.
L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film. The talent of the two awarded actors Oulaya Amamra and Kevin Azaïs help bring a truly cinematic feeling, under the direction of Megaforce, a young French director’s collective that have gained international recognition for their creative ads and music videos.
With the Crocodile Inside campaign, Lacoste suggests a vision of elegance that is more dynamic and more real, put to the test of life and which resonates with our time more than ever.
Complimenting the film are three portraits shot by Oliver Hadlee Pearch. Three silhouettes, with committed and elegant stances, move against the wind to make progress despite difficulty. Brand ambassador Novak Djokovic embodies this message perfectly: after the most difficult sports period of his career following an injury that forced him to leave the courts for several months, he showed pure tenacity to get back to the number one in the world. Selah Marley and Leo Walk complete the triptych.
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc.,and is also located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Kiss & Fly NAIA T3, Newport Mall, Okada, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Trinoma, Ayala Center Cebu, Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessoriesis located at Glorietta 4 and Lacoste Sportat Ayala Center Cebu. Visitlacoste.com.phand www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifephon Instagram for more information.