The arrival of H&M Beauty is perfectly timed. H&M Beauty’s launch in the Philippines coincides with H&M’s Autumn season, which highlights glowing skin, strong jewel colors, statement lip colors and ultra-glossy bold nails as key trends. “We’re excited that we can provide the colours, textures and tools to be as creative as possible with makeup. Jewelled shades such as sapphire blue and amethyst lilac are having a moment. Neutral tones can make a statement too. Grey is a big colour this autumn as well as the browns and nudes we love,” says Sara Wallander, concept designer at H&M Beauty. But the line is not just about makeup — there are fragrances, bodycare, and hair styling products to explore, plus a complete selection of makeup brushes and beauty tools. There are beautifully designed makeup and toiletry bags, and a full range of hair brushes. Two subsidiary collections are also available: a premium bodycare line and a ‘Conscious’ range of Ecocert-approved sustainable products.
Following the launch at the flagship store, the H&M Beauty cosmetics range will also be available within the month of September in
Robinsons Place Manila, SM North Edsa, Festival Mall, Ayala Center Cebu, SM Mall of Asia, and Greenbelt 4. Follow @hmphilippines
on Twitter and Facebook for details on opening dates and exciting offers.
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