Tommy Hilfiger announces Alex Pall and Andrew “Drew” Taggart, globally known as the pop music duo The Chainsmokers, will appear as the global brand ambassadors for Tommy Hilfiger menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning fall 2017. The Grammy award-winning duo brings a modern, youthful twist to the brand’s more than 30-year global menswear legacy.
“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” said Tommy Hilfiger. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy. Their talent, optimism, unique sound, and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience. Our menswear category remains a key area of focus as we look to unlock the full potential for the Tommy Hilfiger brand in all regions around the world.”
Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most-streamed artist in the world. In 2017, the duo won the Best Dance Recording Grammy with Don’t Let Me Down featuring Daya, and their single Closer featuring Halsey, was recognized as the Top Collaboration of the Year at the Billboard Music Awards. It was also the first lyric video in history to surpass one billion YouTube views.
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu (childrenswear only), and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.