Pikachu, the mascot of the Pokémon brand, electrifies the Le Pliage®, the Maison Longchamp classic. This blend of French elegance and Japanese kawaii leaves nothing to chance. Longchamp is an acknowledged master in the art of dynamic collaborations that revisit Le Pliage® with brio.
Pikachu brings a touch of fun to these bags which are available in four exclusive versions. In black and white LGP canvas, in embossed leather or in a numbered, limited edition. Lastly, in black canvas featuring a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo.
For all those who once dreamt of being a Pokémon Trainer, this new Le Pliage® bag is your ultimate badge of honour. Save the date all around the world for October 13, 2020!
To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available between October 2 and November 17, 2020.
Pokémon GO celebrated the collaboration with a special in-game event for all Trainers on Paris Fashion Week. Certain fashionable Pokémon appeared in the wild, challenging Trainers in raids. Trainers searched for these rare Pokémon in style with the Longchamp x Pokémon backpack available in the Pokémon GO shop.
They can also match their avatar in by picking up any of the four exclusive versions of Longchamp x Pokémon Le Pliage bag available on longchamp.com and in Longchamp points of sales from October 13, 2020 (October 9, 2020 in Japan).
Sophie Delafontaine, Artistic Director at Maison Longchamp says: “Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places. We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.”
Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5 and Rustans.com
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