Arts Tech

Polaroid Lab transforms smartphone photos into real Polaroids

Polaroid Originals Philippines has released Polaroid Lab, a completely new instant camera product that turns digital into analog. The 3-lens developing system functions as a miniature table top darkroom, using the unique Polaroid chemistry to transform smartphone photos into classic Polaroid film photos.  

 “Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion. The idea behind the Polaroid Lab is that it turns your most precious smartphone photos into tangible Polaroid photographs – bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud” says Oskar Smolokowski, CEO of Polaroid B.V.

The Polaroid Lab could not be easier to use. Users select an image from their smartphone via the Polaroid Originals app, before placing their phone facing downwards on the platform. When the red button is pressed, the picture is projected onto the film and then, using a combination of mirrors, light and the unique Polaroid chemistry, it is recast as an instant photo that ejects from the Polaroid Lab. After the usual development time, the digital image is now a fully-fledged Polaroid photograph. 

Not only does the Polaroid Lab help make your memories permanent, the sleek white design is itself a statement choice for your home or office. The Polaroid Originals app lets you experiment with image collages and augmented reality features – giving you unprecedented creative control over your pictures before turning them into Polaroid pictures. 

Follow Polaroid Originals on Facebook (@polaroidoriginalsph) and Instagram (@polaroidoriginals_ph). 

Polaroid Lab is available in selected Bratpack stores and The Travel Club Trinoma for P8,890.

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