Fashion & Beauty Lifestyle Tech & Digital

‘Instagram was made for fashion,’ says Jeremy Scott

In an interview with H&M, Jeremy Scott, the brand’s latest collaborator, shares his views on the role of social media in fashion:

“For me, fashion is about communication. It’s how I communicate with the world and share what’s on my mind, so social media makes a lot of sense. And I think fans connect with it, because it’s genuine. What inspires me, what puts a smile on my face — I share that stuff because it’s real.”

“I think Instagram was made for fashion, because it’s so much about individualism and colour and shape. It’s a really creative medium. It’s a tool of communication and aspiration, and so I try to use it to share a little bit of my work and a little bit of my world, but not too much. It’s a give and take. Maybe I give a little bit of this, and I hold back a little bit of that. Maybe I post some shots from the studio and then maybe I post some fan art. It’s a little peek inside my mind, what I’m looking at and what I love.”

The collection will be available online and in selected stores worldwide from 8 November.

0 comments on “‘Instagram was made for fashion,’ says Jeremy Scott

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: